Editorial pick · $39.99, checked Oct 14

Frida Baby Basics Kit

The NoseFrida, the nail file, the skin brush and the case. Everything parents buy at midnight, in one box.

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Frida Baby Basics Kit No 10

Frida makes the gear parents end up ordering at midnight in the first month, and the Basics Kit puts the essentials in one silicone case: the NoseFrida snot sucker that actually clears a stuffy newborn nose, the NailFrida file for nails too small for clippers, the DermaFrida brush for cradle cap, and the filters to go with them.

It is the baby shower gift from the friend who already has kids, the practical box beside the stack of outfits. New parents open it, raise an eyebrow at the nose sucker, and then use it weekly through the first winter.

Six pieces plus the case, which snaps shut and fits a diaper bag. Everything washes with soap and water, and the filters are replaceable. Under forty dollars for the kit that gets used more than anything else they were given.

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